Marketing Trends

22/11/2019

Marketers and chemists find the formula for New Product Development success at in-cosmetics North America

Awards, Event Press Releases, Formulation Challenge, Formulation Lab, incosnorthamerica, Innovation Zone, Marketing Trends, North America, Sensory Bar, Technical Seminars

in-cosmetics North America returned to New York from October 23-24, with the region’s major beauty brands joining their indie counterparts in sourcing the latest personal care ingredients ... Read more

11/09/201911/09/2019

The Booming Latin American Haircare Market

incos Latin America, incos Latin America, Latin America, Marketing Trends, News

In 2018, the haircare category in Latin America reached $12 billion in sales and grew by 8%. Brazil led the ranking as the best-performing country in the ... Read more

10/09/201910/09/2019

NEW BUSINESS MODEL – THE ARRIVAL OF LIMELIFE BY ALCONE IN BRAZIL

Latin America, Market Trends, Marketing Trends, Show Features

By Silvia Lourenço An In-cosmetics Latin America exclusive News Story In the last decade, the world has changed and the digital age has brought versatility and speed ... Read more

30/08/201917/09/2019

LUXEMALISM

Asia, incos Latin America, Latin America, Market Trends, Marketing Trends

Luxury in cosmetics is an exciting topic and in order to understand the current trends in the category we have to start by investigating consumer’s psychology: Why ... Read more

30/08/201917/09/2019

Asian Beauty: The Multi-Billion-Dollar Opportunity

Asia, incos Latin America, Latin America, Market Trends, Marketing Trends

Written by Andrea Bisker, Head of Stylus Brazil It’s fair to say most (if not all) eyes are on the East when it comes to beauty. From ... Read more

18/06/201918/06/2019

SEPHORA CHOOSES TWO BRAZILIAN COSMETICS COMPANIES FOR THEIR ACCELERATION PROGRAMME

Branding, Haircare, incos Latin America, Industry/Country Reports, Interviews, Latin America, Lifestyle, Market Trends, Marketing Trends, News, News, Organic, Skincare, Stories, Sustainability

By Silvia Lourenço – An In-cosmetics Latin America exclusive News Story It would have been an ordinary working morning for Sao Paulo born Patrícia Camargo and Luciana ... Read more

05/06/2019

BROBEAUTY

incos Latin America, Latin America, Market Trends, Marketing Trends, News, Show Features

The global cosmetics market for men will reach 166 billion USD by 2022. That’s according to a recent report by Allied Market Research, registering a CAGR of ... Read more

01/05/201913/05/2019

Genderless Beauty

Latin America, Marketing Trends

Without a doubt, this is one of the most interesting current trends, since it has driven a creative movement in all cosmetic categories, starting with fragrances and ... Read more

02/04/201910/05/2019

EYE´FECTIVE™ by Provital

Europe, Global, Global Markets, Market Trends, Marketing Trends, News, Personal Care, Skincare

The Essence of White Flowers for Multifunctional Eye Care The eyes are the door to our soul We only have a few seconds to make a positive ... Read more

20/03/201910/05/2019

Tap into skincare terminology to promote scalp health

Europe, Global, Haircare, Market Trends, Marketing Trends, News, Personal Care, Skincare

By Andrew McDougall, Associate Director – Beauty & Personal Care at Mintel Most women consider haircare as important as skincare, with the scalp seen as an extension ... Read more