Each year, marketers in the personal care industry strive to create great campaigns for new cosmetics and toiletries, from preparing on-trend product development briefs to driving successful go-to-market launches.
That’s why in-cosmetics North America is championing marketers in beauty by creating MarCos – a platform that elevates leading conversations in consumer concepts, market analysis, and the latest social listenings.
So stay tuned and read insights that enhance brand stories with insights from thought leaders across the cosmetic community.
From emotions to sustainability, the beauty industry has an array of unique ingredient technologies and innovation resources to drive product development that addresses increasingly mindful shoppers around ... Read more
In our series of articles for indie brands, we have explored everything from the sourcing challenges facing start-ups and the financial opportunities presented by crowdfunding to building ... Read more
As shopping habits continue to evolve, so does the beauty distribution landscape. Though store-based shopping remains predominant, the rise of internet retailing has impacted the beauty industry, ... Read more
In an era of ‘fake news’, photoshop and social media filters, that manipulate reality, brand authenticity is becoming an increasingly important factor in the consumer decision-making process. ... Read more