Andrea Bisker – Head of Stylus Brazil
Some of the best product innovation you’ll see today comes as a direct result of businesses looking outside of their industries and into neighbouring ones. For the beauty and healthcare industries, that increasingly means the food sector.
The food and beverage and beauty worlds are colliding like never before – driven by new consumer needs including total wellness, a desire for peak mental state and the ability to detox from everyday stress. Fragrance, skin and personal care brands can all benefit from this convergence, with food ingredients and scent playing a key role.
We’ve seen power greens transform from food through to the skin, for example, while overlooked sources such as algae are being harvested to formulate new nutrient-rich and long-lasting product lines. Such developments demonstrate how food-based ingredients can deliver results beyond their most obvious uses. Many of these versatile ingredients are also highly sustainable, helping brands to tap into the green movement that the beauty industry is entering.
When it comes to packaging those products, brands can also gain inspiration and guidance from the food industry. We’re all familiar with the saying you ‘eat with your eyes’ first and this is something the food industry has been exploring at great length, through both product and pack, and it is an approach that beauty brands should also consider.
Food and drink ingredients are enabling revolutionary product development cross-industry and it’s vital that beauty and healthcare brands do not ignore the opportunity.
Andrea Bisker will lead a presentation on the Future of Flavour and opportunities for your brand on Thursday 20 September, 16:30-17:15, at the Marketing Trends Theatre at visit in-cosmetics Latin America.