The in-cosmetics Latin America program offers a workshop with experts on the regulation and clinical studies of the Cosmetics, Toiletries and Fragrance Industry

The in-cosmetics Latin America program offers a workshop with experts on the regulation and clinical studies of the Cosmetics, Toiletries and Fragrance Industry

The meeting organized by ITEHPEC – Institute of Toiletries, Fragrance and Cosmetics Technology and Studies – takes place in tandem with the two days of the exhibition, bringing together CT&F industry researchers and officials.

 São Paulo, September 2016 – During the two days of in-cosmetics Latin America – October 5-6 – the organization offers a wide range of parallel programming content in line with the scope of the exhibition, which brings together manufacturers and distributors of raw materials and ingredients; suppliers of systems and software, as well as researchers and developers of tests for the cosmetics, toiletries, and fragrance (CT&F) sector. Organized by Reed Exhibitions, the event takes place at the Expo Center Norte in São Paulo.

Full program at

The industry’s most important innovation entity, the ITEHPEC – Institute of Toiletries, Fragrance and Cosmetics Technology and Studies – conducts the workshop “Cosmetics 4.0 – the Future of Beauty” during the event, covering scientific and regulatory issues in the CT&F area.

On the first day, the debates begin with Cosmética Mundial’s State of the World, from 9 a.m., to later explore themes such as biodiversity and the effectiveness of natural assets; safety assessments for the use of natural ingredients; news and regulations for sun protection, and technologies for coloring and straightening and anti-aging. Guest speakers are Sérgio Gonçalves, Director of International Marketing and Business for Chemyunion and ITEHPEC Advisor; Paulo Benevides, Technical and Scientific Coordinator of the Centro de Biotecnologia da Amazônia (CBA); Vanessa de Moura Rocha Sá, Senior Scientific Manager of Natura; Tania Cristina de Sá Dias, consultant in Personal Care; Rosemeire Franco, R&D manager of Johnson & Johnson; and Emiro Khury, managing partner of EK Consulting.

On the second day of the event, with the same timetable, the workshop presents the general theme New Frontiers of Cosmetic Science, moderated by Silvia Stanisçuaski Guterres, a researcher at UFRS and ITEHPEC council member. The meeting also presents trends in clinical studies, such as computer modeling and in silico organs on chips technologies for cosmetics evaluation, and the possibility of open innovation to accelerate launches.

Also taking part are Airton Abraham Martin, a researcher at UNIVAP (Vale do Paraíba University); Vidal Wagner Magalhaes, Innovation Manager at Chemyunion; Marcio Lorencini, Products and Regulatory Affairs Evaluation Manager at Grupo Boticário; Elaine Guerra, Director of ELANGE Development, Research and Information and Marcelo Prim; Innovation and Technology Executive Manager at SENAl.

*ITEHPEC and ABIHPEC / SIPATESP members are entitled to discounted enrolment in the workshop. Entrance to in-cosmetics Latin America is free for industry professionals.

 For more information on the ITEHPEC workshop:

Other program attractions

in-cosmetics Latin America has for the first time the Formulation Lab, a 100% functional laboratory fitted out with equipment that will allow the experts to breathe life into the ingredients, formulating and testing products inside the pavilion. The unique and unprecedented initiative is aimed at technical cosmetics industry Research and Development professionals.

Open to all visitors, the Marketing Trends lectures present market studies and new trends in cosmetic products in Brazil and abroad, through presentations by companies such as Factor-Kline, Euromonitor International, Mintel, and IPCS (Institute of Personal Care Science), among others. The Innovation Seminars will show presentations on the latest products, ingredients and technologies for the beauty and personal care industry. There are 31 talks in total. And at the Sensorial Workshop, visitors will have even more interaction with the participating brands Dow & Dow Corning, Brasquim and Croda taking part: makers can feel, smell and observe the differences between functional ingredients, which will be presented in 45-minute sessions.

The event promoter, Reed Exhibitions, expects to play host to 3,500 professionals at this year’s exhibition. These visitors will get to know over a thousand products of 200 exhibiting brands, representing more than 20 countries.




in-cosmeticsLatin America 2016

Date: October 5-6

Venue: Expo Center Norte – Pavilhão Azul

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme

Timetable: 10:00-19:00 hrs

Reed Exhibitions

Reed Exhibitions is the world’s largest events organizer, with a unique network of offices and international sales promoters. By 2015 over 7 million participants had visited products in its constantly growing portfolio. There are 500 events in 30 countries, including trade and consumer exhibitions, conferences and meetings serving 43 different sectors of industry, from aerospace and aviation to the beauty, cosmetics, sports and leisure industries.


ITEHPEC’s mission is to promote and encourage innovation in the CT&F Industry within standards of excellence, aiming to increase businesses’ competitiveness and sustainable growth. The Institute has been active in seeking out business opportunities in innovation for the segment, in anticipation of trends in knowledge generation and resources integration to business needs; creating opportunities for adding value to products in the sector.

Further press information:

2PRÓ Comunicação

Teresa Silva (11) 3030-9463

Carolina Mendes (11) 3030-9436

Myrian Vallone (11) 3030-9404



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