New identity for the personal care ingredient industry’s leading events
12 April 2016 – The in-cosmetics Group has today revealed a rebrand that reflects its position as the leading provider of ingredients events for the global personal care industry.
Launched in 1990, in-cosmetics has grown from one Europe-based show to five trade exhibitions and associated events, including its Formulation Summit, across the globe. This year, in-cosmetics events will run in France, the UK, South Korea, the USA, Brazil and Thailand.
The rapid growth of its portfolio over the last few years – Korea launched in 2015 and the inaugural North America event is due to launch this September – has inspired the group to refresh its visual brand identity. The in-cosmetics Group favoured a more consistent approach that promoted the locations and positioning of all its events.
Subsequently, a new brand identity has been created, with a more contemporary look. The biggest change for those familiar with the group’s logo is that, for the first time in its 26-year history, the Egyptian character has been removed.
The group has also announced that its flagship European event, which relocates every year, will be renamed in-cosmetics Global. This reflects the fact that almost three quarters of visitors are international, travelling from more than 100 countries.
Lucy Gillam, Director of the in-cosmetics Group, commented: “The Europe event has grown strongly in size and scope over the years. It now has a truly worldwide reach and, as such, we feel it warrants a global name tag.
“What’s more, 2016 is an important year for the in-cosmetics Group as we’re launching our first event in North America. We believed the time was right for a significant change in our visual identity and hope that the new branding will quickly become recognised across the personal care industry.”
For more information visit the show website: http://www.in-cosmetics.com.
For further press information, please contact the in-cosmetics group press office on +44 (0) 207 240 2444, or email firstname.lastname@example.org.
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