in-cosmetics Group announces major rebrand in Paris

New identity for the personal care ingredient industry’s leading events

12 April 2016 – The in-cosmetics Group has today revealed a rebrand that reflects its position as the leading provider of ingredients events for the global personal care industry.

Launched in 1990, in-cosmetics has grown from one Europe-based show to five trade exhibitions and associated events, including its Formulation Summit, across the globe. This year, in-cosmetics events will run in France, the UK, South Korea, the USA, Brazil and Thailand.

The rapid growth of its portfolio over the last few years – Korea launched in 2015 and the inaugural North America event is due to launch this September – has inspired the group to refresh its visual brand identity. The in-cosmetics Group favoured a more consistent approach that promoted the locations and positioning of all its events.

Subsequently, a new brand identity has been created, with a more contemporary look. The biggest change for those familiar with the group’s logo is that, for the first time in its 26-year history, the Egyptian character has been removed.

The group has also announced that its flagship European event, which relocates every year, will be renamed in-cosmetics Global. This reflects the fact that almost three quarters of visitors are international, travelling from more than 100 countries.

Lucy Gillam, Director of the in-cosmetics Group, commented: “The Europe event has grown strongly in size and scope over the years. It now has a truly worldwide reach and, as such, we feel it warrants a global name tag.

“What’s more, 2016 is an important year for the in-cosmetics Group as we’re launching our first event in North America. We believed the time was right for a significant change in our visual identity and hope that the new branding will quickly become recognised across the personal care industry.”

For more information visit the show website: http://www.in-cosmetics.com.

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For further press information, please contact the in-cosmetics group press office on +44 (0) 207 240 2444, or email in-cosmetics@stormcom.co.uk.

You can follow in-cosmetics on Twitter at www.twitter.com/incosmetics
Join our LinkedIn group at www.linkedin.com/in-cosmetics
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More information about Reed Exhibitions:

Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.

Reed’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.

 

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