Mass-market beauty products increasingly dominate the global industry – accounting for 78% of beauty value growth since 2000 and helping to drive total global sales by 100% over the past 15 years to reach US$454bn*.
Skin and haircare are two of the biggest sectors, worth US$107bn and US$77bn respectively and are expected to grow by more than 20% by 2018. Consumers are increasingly eager to buy into added-value products, particularly when it comes to counteracting the effects of ageing and pollution – two of the biggest global trends currently.
in-cosmetics 2015, this year celebrating its 25th anniversary, brings these and more beauty industry trends life in Barcelona, Spain – the fourth largest cosmetic and toiletries market in Europe. The very latest innovation, exclusive research and consumer insight from bluechip companies including Ashland, BASF, Bayer, Dow Europe, Evonik and Merck, plus a host of specialised suppliers from around the globe representing a diverse mix of more than 680 top manufacturers from over 40 countries.
Joining them are more than 8,000 personal care professionals, ready to discover new ingredients, formulations and networking opportunities to drive scientific innovation and source inspirational new ingredients.
Turkey & the Middle East in focus
Following the success of last year’s focus on Brazil, 2015 will see attention turn to Turkey & the Middle East with a dedicated feature exploring what the regions have to offer.
A special pavilion will play host to ingredients manufacturers from Turkey and bordering regions with manufacturers such as Surya Kimya – one of the biggest makers and suppliers of cosmetic ingredients in Turkey.
Research company TechNavio forecasts that the global Halal cosmetics and personal care market will grow at a CAGR of 13.43% over the period 2013-2018. This strong growth can be attributed to both the rise in the world’s Muslim population and continued strong demand from Malaysia and Indonesia – the two largest Halal beauty markets in the world.
The in-cosmetics 2015 Educational Programme includes a Marketing Trends presentation from DrYavuz Özoguz of Halal certification specialists m-haditec, offering insights into the rise of Halal products and forecasts for growth, plus a guide to the complex area of certification. Euromonitor International examines the region’s key trends and statistics as part of its global beauty market presentation, while Mintel focuses on Middle Eastern Beauty Rituals and products from the region as part of its Product Demonstrations.
A Turkey & Middle East Product Trail highlights unique products and projects from or inspired by the region.
Insight and intelligence
Eight exclusive half-day workshops headline in-cosmetics 2015’s Educational Programme.
Led by industry experts covering the most crucial scientific and regulatory subject areas, sessions cover an array of topics from legislation to formulation. Highlights include The Claims Development Process – More than Just Evidence led by Theresa Callaghan of Callaghan Consulting who’ll take a closer look at how cosmetics claims legislation affects the full life-cycle of product development and Delivery Systems for Cosmetic Actives hosted by Dr. Florian Weighardt, Associate Editor, Teknoscience. His workshop provides expert formulators, buyers, product developers and marketers with an introduction to the skin structure and the permeability of the stratum corneum.
Sun Protection Regulation in the EU, US and Australia features an expert panel of speakers including Dominique Lutz of Helioscreen and Dr Jack Ferguson of Skinnovation providing an overview and update on regulations affecting marketing in these regions – the three largest markets globally.
For visitors interested in developing organic beauty, Judi Beerling, Head of Technical Research at Organic Monitor focuses on green emulsifiers, surfactants and emollients. Dr Karl Lintner, an independent consultant to the cosmetic industry and teacher of cosmetic chemistry at the ISIPCA school of Versailles, leads Haircare Advances: To Grow or not to grow, that is the question focussing on anti-ageing, colouring and hair growth.
The wider educational programme sees the Marketing Trends theatres host three days of free Marketing Trends insights, including round-table events, chaired by the likes of Cossma Editor Angelika Meiss who examines ‘How Niche Brands Can Make it Big’ and Amarjit Sahota of Organic Monitor, who will take a closer look at natural and organic standards and certifications.
The Marketing Trends presentations address the facts, figures and analysis of topics such as skin diagnostics, mobile technology commerce and increasing fragrance sales. Led by research companies at the forefront of the industry alongside both small and large brands and consultancies, the programme offers exciting case studies and lively panel discussions that provide something for all attendees.
The Innovation Zone explores the very latest developments, bringing together four elements to inspire and educate: Latest product launches, formulation displays, and live demonstrations, while Mintel presents Beauty Rituals – examining the changing approach to beauty regimes – from the multi-step skincare routines of women in Asia, to the complex haircare adopted by Brazilians.
On the show floor, the always-popular Innovation Seminars feature more than 80 hours of presentations on the latest products, ingredients and technologies, plus updates on formulation techniques.
The best of the best
Once again the industry’s finest are recognised with an awards ceremony announcing the winners of Innovation Zone Best Ingredient, the Green Ingredient Award, plus a new award to celebrate 25 years of innovation that will recognise the ingredients that have made the biggest long-term impact in the personal care industry. This year also sees the return of The Beiersdorf Innovation Pitch, when this top manufacturer will select three outstanding show exhibitors.
Cathy Laporte, in-cosmetics Exhibition Manager said: “in-cosmetics 2015 isn’t just the ideal showcase for the latest products and ingredients, it’s an ideas factory where like-minded professionals can exchange thinking and catch-up on the trends affecting their businesses right now and those likely to have an impact on the market in coming months. This year’s line-up of demonstrations, seminars, workshops and round-tables is second-to-none with more yet to be announced.”
To find out more about exhibitors and features at the show, you can visit the website on
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